January 25, 2026

“the first and most significant step in the successive stages through which the teaching campaign…must pass”: - “To implant…the banner of Bahá’u’lláh in the heart of these virgin territories, to erect the structural basis of His Administrative Order in their cities and villages, and to establish a firm and permanent anchorage for its institutions in the minds and hearts of their inhabitants”

Let those who are holding administrative positions in their capacity as members of either the National Spiritual Assembly, or of the national, the regional, or local teaching committees, continually bear in mind the vital and urgent necessity of insuring, within as short a time as possible, the formation, in the few remaining states of the North American Republic and the provinces of the Dominion of Canada, of groups, however small and rudimentary, and of providing every facility within their power to enable these newly formed nuclei to evolve, swiftly and along sound lines, into properly functioning, self-sufficient, and recognized Assemblies. To the laying of such foundations, the erection of such outposts—a work admittedly arduous, yet sorely needed and highly inspiring—the individual members of the American Bahá’í community must lend their unstinted, continual, and enthusiastic support. Wise as may be the measures which their elected representatives may devise, however practical and well conceived the plans they formulate, such measures and plans can never yield any satisfactory results unless a sufficient number of pioneers have determined to make the necessary sacrifices, and to volunteer to carry these projects into effect. To implant, once and for all, the banner of Bahá’u’lláh in the heart of these virgin territories, to erect the structural basis of His Administrative Order in their cities and villages, and to establish a firm and permanent anchorage for its institutions in the minds and hearts of their inhabitants, constitute, I firmly believe, the first and most significant step in the successive stages through which the teaching campaign, inaugurated under the Seven Year Plan, must pass. Whereas the external ornamentation of the Mashriqu’l-Adhkár, under this same Plan, has now entered the final phase in its development, the teaching campaign is still in its initial stages, and is far from having extended effectively its ramifications to either these virgin territories, or to those Republics that are situated in the South American continent. 

- Shoghi Effendi (‘The Advent of Divine Justice’)