November 15, 2025

To “remember the example set by ‘Abdu’l Bahá”

Let him remember the example set by ‘Abdu’l Bahá, and His constant admonition to shower such kindness upon the seeker, and exemplify to such a degree the spirit of the teachings he hopes to instill into him, that the recipient will be spontaneously impelled to identify himself with the Cause embodying such teachings. 

- Shoghi Effendi (‘The Advent of Divine Justice’)

November 10, 2025

“the direct or indirect method of teaching” based on the “receptivity” of the seeker

Let him consider the degree of his hearer’s receptivity, and decide for himself the suitability of either the direct or indirect method of teaching, whereby he can impress upon the seeker the vital importance of the Divine Message, and persuade him to throw in his lot with those who have already embraced it. 

- Shoghi Effendi (‘The Advent of Divine Justice’)

November 5, 2025

Reminder to Baha’i teachers: - “to preserve” the “dignity, and station” of the Faith; “to safeguard the integrity of its laws and principles”

Let him, while such contacts are being made, bear in mind the claims which his Faith is constantly making upon him to preserve its dignity, and station, to safeguard the integrity of its laws and principles, to demonstrate its comprehensiveness and universality, and to defend fearlessly its manifold and vital interests. 

- Shoghi Effendi (‘The Advent of Divine Justice’)

October 30, 2025

Teaching projects: - To “proceed intelligently and systematically” and “utilize” “the possibilities which the particular circumstances” offer including “association with clubs, exhibitions, and societies, lectures on subjects akin to the teachings and ideals of” the Faith

Having on his own initiative, and undaunted by any hindrances with which either friend or foe may, unwittingly or deliberately, obstruct his path, resolved to arise and respond to the call of teaching, let him carefully consider every avenue of approach which he might utilize in his personal attempts to capture the attention, maintain the interest, and deepen the faith, of those whom he seeks to bring into the fold of his Faith. Let him survey the possibilities which the particular circumstances in which he lives offer him, evaluate their advantages, and proceed intelligently and systematically to utilize them for the achievement of the object he has in mind. Let him also attempt to devise such methods as association with clubs, exhibitions, and societies, lectures on subjects akin to the teachings and ideals of his Cause such as temperance, morality, social welfare, religious and racial tolerance, economic cooperation, Islám, and Comparative Religion, or participation in social, cultural, humanitarian, charitable, and educational organizations and enterprises which, while safeguarding the integrity of his Faith, will open up to him a multitude of ways and means whereby he can enlist successively the sympathy, the support, and ultimately the allegiance of those with whom he comes in contact. 

- Shoghi Effendi (‘The Advent of Divine Justice’)

October 25, 2025

Attitude to maintain when participating in activities related to teaching Plans

“Be unrestrained as the wind,” is Bahá’u’lláh’s counsel to every would-be teacher of His Cause, “while carrying the Message of Him Who hath caused the dawn of Divine Guidance to break. Consider how the wind, faithful to that which God hath ordained, bloweth upon all regions of the earth, be they inhabited or desolate. Neither the sight of desolation, nor the evidences of prosperity, can either pain or please it. It bloweth in every direction, as bidden by its Creator.” “And when he determineth to leave his home, for the sake of the Cause of his Lord,” Bahá’u’lláh, in another passage, referring to such a teacher, has revealed, “let him put his whole trust in God, as the best provision for his journey, and array himself with the robe of virtue.… If he be kindled with the fire of His love, if he forgoeth all created things, the words he uttereth shall set on fire them that hear him.” 

- Shoghi Effendi (‘The Advent of Divine Justice’)

October 20, 2025

Each believer is called upon to “to initiate, promote, and consolidate, within the limits fixed by the administrative principles of the Faith, any activity he or she deems fit to undertake for the furtherance of the Plan”

No participator in this inter-American campaign of teaching must feel that the initiative for any particular activity connected with this work must rest solely with those agencies, whether Assemblies or committees, whose special concern is to promote and facilitate the attainment of this vital objective of the Seven Year Plan. It is the bounden duty of every American believer, as the faithful trustee of ‘Abdu’l Bahá’s Divine Plan, to initiate, promote, and consolidate, within the limits fixed by the administrative principles of the Faith, any activity he or she deems fit to undertake for the furtherance of the Plan. Neither the threatening world situation, nor any consideration of lack of material resources, of mental equipment, of knowledge, or of experience—desirable as they are—should deter any prospective pioneer teacher from arising independently, and from setting in motion the forces which, ‘Abdu’l Bahá has repeatedly assured us, will, once released, attract even as a magnet the promised and infallible aid of Bahá’u’lláh. Let him not wait for any directions, or expect any special encouragement, from the elected representatives of his community, nor be deterred by any obstacles which his relatives, or fellow-citizens may be inclined to place in his path, nor mind the censure of his critics or enemies. 

- Shoghi Effendi (‘The Advent of Divine Justice’)

October 15, 2025

Pioneer teachers ““must know the language of the country in which they will enter”

Having acquired, in their essentials, these prerequisites of success in the teaching field, they must, whenever they contemplate undertaking any specific mission in the countries of Latin America, endeavor, whenever feasible, to acquire a certain proficiency in the languages spoken by the inhabitants of those countries, and a knowledge of their customs, habits, and outlook. “The teachers going to those parts,” ‘Abdu’l Bahá, referring in one of the Tablets of the Divine Plan to the Central American Republics, has written, “must also be familiar with the Spanish language.” “A party speaking their languages …,” He, in another Tablet, has written, “must turn their faces to and travel through the three great Island groups of the Pacific Ocean.” “The teachers traveling in different directions,” He further states, “must know the language of the country in which they will enter. For example, a person being proficient in the Japanese language may travel to Japan, or a person knowing the Chinese language may hasten to China, and so forth.” 

- Shoghi Effendi (‘The Advent of Divine Justice’)

October 10, 2025

“an essential preliminary” for those who plan to participate in teaching campaigns

Those who participate in such a [“teaching”] campaign, whether in an organizing capacity, or as workers to whose care the execution of the task itself has been committed, must, as an essential preliminary to the discharge of their duties,

  • thoroughly familiarize themselves with the various aspects of the history and teachings of their Faith.
    • In their efforts to achieve this purpose they must study for themselves, conscientiously and painstakingly, the literature of their Faith, delve into its teachings, assimilate its laws and principles, ponder its admonitions, tenets and purposes, commit to memory certain of its exhortations and prayers, master the essentials of its administration, and keep abreast of its current affairs and latest developments.
    • They must strive to obtain, from sources that are authoritative and unbiased, a sound knowledge of the history and tenets of Islám—the source and background of their Faith—and approach reverently and with a mind purged from preconceived ideas the study of the Qur’án which, apart from the sacred scriptures of the Bábí and Bahá’í Revelations, constitutes the only Book which can be regarded as an absolutely authenticated Repository of the Word of God.
    • They must devote special attention to the investigation of those institutions and circumstances that are directly connected with the origin and birth of their Faith, with the station claimed by its Forerunner, and with the laws revealed by its Author. 
- Shoghi Effendi (‘The Advent of Divine Justice’)

October 5, 2025

“The teaching campaign, inaugurated throughout the states of the North American Republic and the Dominion of Canada”

The teaching campaign, inaugurated throughout the states of the North American Republic and the Dominion of Canada, acquires, therefore, an importance, and is invested with an urgency, that cannot be overestimated. Launched on its course through the creative energies released by the Will of ‘Abdu’l Bahá, and sweeping across the Western Hemisphere through the propelling force which it is generating, it must, I feel, be carried out in conformity with certain principles, designed to insure its efficient conduct, and to hasten the attainment of its objective. 

- Shoghi Effendi (‘The Advent of Divine Justice’)

September 30, 2025

“Now is the time, the appointed time, for the American believers…to rescue a fallen and sore-tried generation that has rebelled against its God and ignored His warnings”

The opportunities which the turmoil of the present age presents, with all the sorrows which it evokes, the fears which it excites, the disillusionment which it produces, the perplexities which it creates, the indignation which it arouses, the revolt which it provokes, the grievances it engenders, the spirit of restless search which it awakens, must, in like manner, be exploited for the purpose of spreading far and wide the knowledge of the redemptive power of the Faith of Bahá’u’lláh, and for enlisting fresh recruits in the ever-swelling army of His followers. So precious an opportunity, so rare a conjunction of favorable circumstances, may never again recur. Now is the time, the appointed time, for the American believers, the vanguard of the hosts of the Most Great Name, to proclaim, through the agencies and channels of a specially designed Administrative Order, their capacity and readiness to rescue a fallen and sore-tried generation that has rebelled against its God and ignored His warnings, and to offer it that complete security which only the strongholds of their Faith can provide. 

- Shoghi Effendi (‘The Advent of Divine Justice’)

September 25, 2025

“the work of universal redemption proclaimed by Bahá’u’lláh”

So sad and moving a spectacle, bewildering as it must be to every observer unaware of the purposes, the prophecies, and promises of Bahá’u’lláh, far from casting dismay into the hearts of His followers, or paralyzing their efforts, cannot but deepen their faith, and excite their enthusiastic eagerness to arise and display, in the vast field traced for them by the pen of ‘Abdu’l Bahá, their capacity to play their part in the work of universal redemption proclaimed by Bahá’u’lláh. Every instrument in the administrative machinery which, in the course of several years, they have so laboriously erected must be fully utilized, and subordinated to the end for which it was created. The Temple, that proud embodiment of so rare a spirit of self-sacrifice, must likewise be made to play its part, and contribute its share to the teaching campaign designed to embrace the entire Western Hemisphere. 

- Shoghi Effendi (‘The Advent of Divine Justice’)

 

September 19, 2025

The “sweeping changes” to the world brought about by that “God-borne” “revolutionizing Force”

A world,

  • dimmed by the steadily dying-out light of religion,
  • heaving with the explosive forces of a blind and triumphant nationalism;
  • scorched with the fires of pitiless persecution, whether racial or religious;
  • deluded by the false theories and doctrines that threaten to supplant the worship of God and the sanctification of His laws;
  • enervated by a rampant and brutal materialism;
  • disintegrating through the corrosive influence of moral and spiritual decadence;
  • and enmeshed in the coils of economic anarchy and strife—

such is the spectacle presented to men’s eyes, as a result of the sweeping changes which this revolutionizing Force, as yet in the initial stage of its operation, is now producing in the life of the entire planet. 

- Shoghi Effendi (‘The Advent of Divine Justice’)

September 16, 2025

The desire of “the Concourse on high” “to return unto this world” and “render some service to the threshold of the Abhá Beauty”

The undreamt-of opportunities offered through the operation of this Force—the American believers must now rise, and fully and courageously exploit them. “The holy realities of the Concourse on high,” writes ‘Abdu’l Bahá, “yearn, in this day, in the Most Exalted Paradise, to return unto this world, so that they may be aided to render some service to the threshold of the Abhá Beauty, and arise to demonstrate their servitude to His sacred Threshold.” 

- Shoghi Effendi (‘The Advent of Divine Justice’)

September 13, 2025

The operation of “a two-edged sword” and its effect on the world

That God-born Force, irresistible in its sweeping power, incalculable in its potency, unpredictable in its course, mysterious in its workings, and awe-inspiring in its manifestations—a Force which, as the Báb has written, “vibrates within the innermost being of all created things,” and which, according to Bahá’u’lláh, has through its “vibrating influence,” “upset the equilibrium of the world and revolutionized its ordered life”—such a Force, acting even as a two-edged sword, is, under our very eyes, sundering, on the one hand, the age-old ties which for centuries have held together the fabric of civilized society, and is unloosing, on the other, the bonds that still fetter the infant and as yet unemancipated Faith of Bahá’u’lláh. 

- Shoghi Effendi (‘The Advent of Divine Justice’)

September 10, 2025

No Baha’i “can afford a moment’s hesitation”

The field is indeed so immense, the period so critical, the Cause so great, the workers so few, the time so short, the privilege so priceless, that no follower of the Faith of Bahá’u’lláh, worthy to bear His name, can afford a moment’s hesitation. 

- Shoghi Effendi (‘The Advent of Divine Justice’)

September 7, 2025

The unbelievable capacity released by the Báb

“The Báb,” ‘Abdu’l Bahá, moreover, has written, “hath said: ‘Should a tiny ant desire, in this day, to be possessed of such power as to be able to unravel the abstrusest and most bewildering passages of the Qur’án, its wish will no doubt be fulfilled, inasmuch as the mystery of eternal might vibrates within the innermost being of all created things.’ If so helpless a creature can be endowed with so subtle a capacity, how much more efficacious must be the power released through the liberal effusions of the grace of Bahá’u’lláh!” 

- Shoghi Effendi (Quoting ‘Abdu’l-Baha in ‘The Advent of Divine Justice’)

September 4, 2025

An example of the transformative power of the Manifestation of God: - Peter, the chief disciple of Christ

“Peter,” ‘Abdu’l-Bahá has testified, “according to the history of the Church, was also incapable of keeping count of the days of the week. Whenever he decided to go fishing, he would tie up his weekly food into seven parcels, and every day he would eat one of them, and when he had reached the seventh, he would know that the Sabbath had arrived, and thereupon would observe it.” If the Son of Man was capable of infusing into apparently so crude and helpless an instrument such potency as to cause, in the words of Bahá’u’lláh, “the mysteries of wisdom and of utterance to flow out of his mouth,” and to exalt him above the rest of His disciples, and render him fit to become His successor and the founder of His Church, how much more can the Father, Who is Bahá’u’lláh, empower the most puny and insignificant among His followers to achieve, for the execution of His purpose, such wonders as would dwarf the mightiest achievements of even the first apostle of Jesus Christ! 

- Shoghi Effendi (‘The Advent of Divine Justice’)

August 31, 2025

A point to keep in mind for those maintaining a “high and exalted position in the ranks of the community”: - “How often…have the lowliest adherents of the Faith, …been capable of winning victories for their Cause, before which the most brilliant achievements of the learned, the wise, and the experienced have paled.”

A high and exalted position in the ranks of the community, conferring as it does on its holder certain privileges and prerogatives, no doubt invests him with a responsibility that he cannot honorably shirk in his duty to teach and promote the Faith of God. It may, at times, though not invariably, create greater opportunities and furnish better facilities to spread the knowledge of that Faith, and to win supporters to its institutions. It does not, however, under any circumstances, necessarily carry with it the power of exercising greater influence on the minds and hearts of those to whom that Faith is presented. How often—and the early history of the Faith in the land of its birth offers many a striking testimony—have the lowliest adherents of the Faith, unschooled and utterly inexperienced, and with no standing whatever, and in some cases devoid of intelligence, been capable of winning victories for their Cause, before which the most brilliant achievements of the learned, the wise, and the experienced have paled.

- Shoghi Effendi (‘The Advent of Divine Justice’)

August 28, 2025

“God hath prescribed unto everyone the duty of proclaiming His Message, and regardeth it as the most meritorious of all deeds”

It is, therefore, to the teaching requirements of the Seven Year Plan that the community of the American believers must henceforth direct their careful and sustained attention. The entire community must, as one man, arise to fulfill them. To teach the Cause of God, to proclaim its truths, to defend its interests, to demonstrate, by words as well as by deeds, its indispensability, its potency, and universality, should at no time be regarded as the exclusive concern or sole privilege of Bahá’í administrative institutions, be they Assemblies, or committees. All must participate, however humble their origin, however limited their experience, however restricted their means, however deficient their education, however pressing their cares and preoccupations, however unfavorable the environment in which they live. “God,” Bahá’u’lláh, Himself, has unmistakably revealed, “hath prescribed unto everyone the duty of teaching His Cause.” “Say,” He further has written, “Teach ye the Cause of God, O people of Bahá, for God hath prescribed unto everyone the duty of proclaiming His Message, and regardeth it as the most meritorious of all deeds.” 

- Shoghi Effendi (‘The Advent of Divine Justice’)

August 25, 2025

The Seven Year Plan: “The teaching aspect” – Temple “should be regarded…an instrument for a more effective propagation of the Cause and a wider diffusion of its teachings”

The teaching aspect of the Plan must now be pondered. Its challenge must be met, and its requirements studied, weighed, and fulfilled. Superb and irresistible as is the beauty of the first Mashriqu’l-Adhkár of the West, majestic as are its dimensions, unique as is its architecture, and priceless as are the ideals and the aspirations which it symbolizes, it should be regarded, at the present time, as no more than an instrument for a more effective propagation of the Cause and a wider diffusion of its teachings. In this respect it should be viewed in the same light as the administrative institutions of the Faith which are designed as vehicles for the proper dissemination of its ideals, its tenets, and its verities. 

- Shoghi Effendi (‘The Advent of Divine Justice’)

August 22, 2025

The Seven Year Plan: “Temple ornamentation”

The Seven Year Plan, with its twofold aspects of Temple ornamentation and extension of teaching activity, embracing both the Northern and Southern American continents, is now well advanced into its second year, and offers to anyone who has observed its progress in recent months signs that are extremely heartening and which augur well for the attainment of its objectives within the allotted time. The successive steps designed to facilitate, and covering the entire field of, the work to be achieved in connection with the exterior ornamentation of the Temple have for the most part been taken. The final phase which is to mark the triumphant conclusion of a thirty-year old enterprise has at long last been entered. The initial contract connected with the first and main story of that historic edifice has been signed. The Fund associated with the beloved name of the Greatest Holy Leaf has been launched. The uninterrupted continuation to its very end of so laudable an enterprise is now assured. The poignant memories of one whose heart so greatly rejoiced at the rearing of the superstructure of this sacred House will so energize the final exertions required to complete it as to dissipate any doubt that may yet linger in any mind as to the capacity of its builders to worthily consummate their task. 

- Shoghi Effendi (‘The Advent of Divine Justice’)

August 19, 2025

“the material aspect of their [American believers'] immediate task”

A word, I believe, should now be said in connection with the material aspect of their immediate task, upon the termination of which, at its appointed time, must depend not only the unfoldment of the subsequent stages in the Divine Plan envisaged by ‘Abdu’l Bahá, but also the acquisition of those capacities which will qualify them to discharge, in the fullness of time, the duties and responsibilities demanded by that greater mission which it is their privilege to perform. 

- Shoghi Effendi (‘The Advent of Divine Justice’)

August 16, 2025

Subjects the Guardian explained in the beginning pages of ‘The Advent of Divine Justice’

Dearly beloved friends! I have attempted, in the beginning of these pages,

  • to convey an idea of the glorious opportunities as well as the tremendous responsibilities which, as a result of the persecution of the far-flung Faith of Bahá’u’lláh, now face the community of the American believers, at so critical a stage in the Formative Period of their Faith, and in so crucial an epoch in the world’s history.
  • I have dwelt sufficiently upon the character of the mission which in a not too distant future that community must, through the impelling force of circumstances, arise and carry out.
  • I have uttered the warning which I felt would be necessary to a clearer understanding, and a better discharge, of the tasks lying ahead of it.
  • I have set forth, and stressed as far as it was in my power, those exalted and dynamic virtues, those lofty standards, which, difficult as they are to attain, constitute nonetheless the essential requirements for the success of those tasks. 
- Shoghi Effendi (‘The Advent of Divine Justice’)

August 13, 2025

“meet…the challenge of these times, so fraught with peril, so full of corruption, and yet so pregnant with the promise of a future so bright that no previous age in the annals of mankind can rival its glory.”

It is upon you, therefore, my best-beloved friends, that I wish to impress not only the urgency and imperative necessity of your holy task, but also the limitless possibilities which it possesses of raising to such an exalted level not only the life and activities of your own community, but the motives and standards that govern the relationships existing among the people to which you belong. Undismayed by the formidable nature of this task, you will, I am confident, meet as befits you the challenge of these times, so fraught with peril, so full of corruption, and yet so pregnant with the promise of a future so bright that no previous age in the annals of mankind can rival its glory. 

- Shoghi Effendi (‘The Advent of Divine Justice’)

August 10, 2025

circa 1936, cradle of the Faith: “transformation” “of some of its most redoubtable enemies” and the need for the “chosen vehicle” to be “thoroughly cleansed from the defilements which it seeks to remove”

Already in the land where the greatest battles of the Faith have been fought, and its most rapacious enemies have lived, the march of events, the slow yet steady infiltration of its ideals, and the fulfillment of its prophecies, have resulted not only in disarming and in transforming the character of some of its most redoubtable enemies, but also in securing their firm and unreserved allegiance to its Founders. So complete a transformation, so startling a reversal of attitude, can only be effected if that chosen vehicle which is designed to carry the Message of Bahá’u’lláh to the hungry, the restless, and unshepherded multitudes is itself thoroughly cleansed from the defilements which it seeks to remove. 

- Shoghi Effendi (‘The Advent of Divine Justice’)